The client is a Time Management specialist. She wanted to create a meaningful connection with the www.gettingagrip.com target audience on a regular basis, which would lead to an increase in bookings.
We established an early morning breakfast club, held once a month in different locations. Each session covered different aspects of Time Management and was filled with easy to implement strategies. The Breakfast Club gave the client- Robyn Pearce, (AKA The Time Queen) an opportunity to showcase her skills and knowledge. She was also able to engage with guests one-on-one at the end. This led to a marked increase in bookings.
The client generated a fantastic ROI from The Breakfast Club, which ran for three years across three cities, finishing in 2013. Gettingagrip is still getting work today as a result of this initiative.